1-day hands-on workshop
A practical one-day workshop for marketers who already use AI but don’t have a system for it. You’ll leave with context files, custom skills, and connected workflows you can use immediately.
Claude·wired into
THE PROBLEM
Most marketers use Claude the same way they’d use Google: type something in, get something back, close the tab. That works for quick answers. It doesn’t work for producing consistent marketing.
The problem isn’t your prompts. The problem is Claude doesn’t know anything about your brand yet.
01
You’re re-explaining your brand every time you open it.
02
The results don’t justify the effort you’re putting in.
03
Other marketers seem to have figured this out already.
04
There’s too much to learn and you don’t know what actually matters.
Are we a fit?
You’re an in-house marketer, freelancer, agency marketer, or founder
You’ve used Claude, ChatGPT, or similar and want to go deeper
You can commit to a full day, 9 AM to 5 PM AEST
You have, or will get, a Claude Pro account
You’ve never used an AI tool before
You’re looking for API or developer training
You want done-for-you services, not a course
You can’t attend the full 8-hour live session
OUTCOMES
Context files, skills, and connectors set up on the day. Not notes — a real setup.
Your brand, audience, and voice loaded into Claude. Consistent output from the first prompt.
A copywriter adds SEO. A content marketer adds design. Skills extend what you can produce.
You’ll know how to build new skills, update context files, and add connectors. The system grows with you.
CURRICULUM
9:30 – 11:00
Module 1
Claude environment and product mapping
−
After this module you’ll have a Claude project set up with the right structure, and you’ll know when to reach for Claude.ai vs Claude Code vs the API.
11:10 – 12:30
Module 2
Context files - the five pillars
+
After this module you’ll have your own brand, ICP, and voice files built and loaded into Claude. Every output from this point reads from your real positioning.
1:30 – 3:00
Module 3
Skills, connectors, and workflows
+
After this module you’ll have built and invoked your first custom skill, and connected Claude to at least one tool you already use.
3:10 – 4:30
Module 4
Claude Design system
+
After this module you’ll have a design system set up, and will have produced a design asset by combining skills, context, and Claude Design together.
4:30 – 5:00
Capstone
Build a repeatable workflow
+
You’ll chain everything together into a real workflow: positioning prompt to brief to design to copy output. This is the system you take home.
WHAT’S INCLUDED
Marketing OS Starter Kit, Context File Builder, Skill Repo Starter, Design System Template, Brand Extraction Guide, Connector Cheat Sheet, Workflow Build Map.
Private Slack. Free for 1 month, then $20/month. Monthly office hours for live Q&A.
Optional 30-min call after the course. 30 days of async support via Slack DM or email.
YOUR INSTRUCTOR
who'll you work with
I was in the same position: using AI for one-off tasks, getting inconsistent results, knowing there was more to it but not seeing the full picture. So I built a repeatable method for setting up Claude as a marketing operating system. The course teaches the exact structure I use to run real marketing workflows.
Sydney · marketingmarkdown.com
our students speak for themselves
▷
▷
INVESTMENT
One payment. Full access to everything listed here.
Enroll in the next cohort✓ Guarantee: full refund if you attend less than 50% of the live day. No questions.
8-hour live session + permanent recording
7 downloadable templates (permanent access)
Private Slack community (1 month free)
30-min follow-up call + 30 days async support
4 monthly office hours post-course
THE COMMUNITY
A group for marketers who use Claude in their work and want to get better at it alongside other marketers doing the same thing.
FAQ
Still on the fence? Email us and ask.
I already use ChatGPT and it works fine
Then keep using it for quick answers — it’s good at those. This course isn’t about switching tools. It’s about building a system: context files that hold your brand, skills that do your repeat work, connectors into your stack.
I don’t have time for a full day
The full day is the point. One day, and you leave with a working setup instead of a reading list.
I’m not technical enough for this
If you can write a brief, you can do this. Context files and skills are plain English in markdown — no code.
Can’t I just figure this out myself?
You can. It took me months of dead ends to land on a structure that holds. The course is that structure, handed over in a day.
What do I need before the course?
A Claude Pro account, the workflow you do most often, and two recent pieces of your own work. Nothing to install.
What if I can’t make the timezone?
The day runs 9 AM to 5 PM AEST and you keep permanent access to the recording. We run cohorts across timezones.
